Netflix stuffs envelope.(HEALINERS)

Video Business, June, 2006 by Magiera, Marcy

* Netflix made one of its biggest distribution deals to date by picking up rights to Maggie Gyllenhaal-starrer Sherrybaby for theatrical, DVD and digital distribution through its newly formed Red Envelope Entertainment label. The title is part of Netflix's move to increase the number and profile of films it acquires for distribution.

The story of a recently released convict trying to get her life back on track, Sherry-baby played at the Sundance Film Festival this year. Netflix will distribute theatrically through IFC on Aug. 25 before a Nov. 7 DVD bow exclusively on Netflix.

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