Retail Industry
Industry: Email Alert RSS FeedHD players on the move: in-store efforts still spotty.(Toshiba Corp.)
Video Business, June, 2006 by Ault, Susanne; Netherby, Jennifer
After a drought, additional Toshiba HD DVD players are flowing to retail. Because of thin hardware supplies, store merchandising of both hardware and software remains inconsistent. However, Toshiba is beginning to ship new players to an increasingly larger pool of retailers on a weekly basis, said company VP of marketing Jodi Sally.
Currently in 3,000 storefronts, Toshiba HD DVD models will be sold in more than 5,000 outlets by year end. Last week, Thompson started shipping HD DVD players to retail. Similar to Toshiba's base units, the RCA HDV5000 is priced at $499. Toshiba has been steering its HD DVD quantities to those stores with hefty consumer electronics departments. Illinois' Abt Electronics received 60 units of Toshiba's...
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