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Industry: Email Alert RSS FeedTaking the low road.(Microsoft Xbox 360)(Sony PlayStation 3)
Video Business, September, 2006 by Sweeting, Paul
By Paul Sweeting So, after all the wrangling, posturing, cajoling and intrigue among the studios and consumer electronics makers, it appears the next-generation DVD format battle will be settled not by high-end home theater enthusiasts and videophiles but by low-end, twitchy-thumbed game jockeys.
At the Tokyo Game Show last week, Microsoft announced that its long-awaited HD DVD add-on drive for the Xbox 360 game console will go on sale in Japan Nov. 22 for 19,800 yen, or roughly $170. The Japanese price was lower than many expected but consistent with Microsoft's evolving strategy for both the Xbox and HD DVD. After Sony stunned gamers by pricing the two versions of its Blu-ray -equipped PlayStation 3 console at $499 and $599, respectively,...
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