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Industry: Email Alert RSS FeedApple seeds video harvest.(Apple Computer Inc. iTunes Music Store)
Video Business, September, 2006 by Sweeting, Paul
By Paul Sweeting
Apple Computer and its leader, Steve Jobs , have both a relish and flair for drama.
From the company's habit of confirming nothing until it's ready to make the "Big Announcement" to Jobs' "Oh, one more thing" on-stage shtick, they're masters of the PR moment.
Which makes last week's Big Announcement a bit of a head-scratcher.
For one thing, they had no real news to announce.
Yes, Apple's iTunes store will begin offering movie downloads from studios owned by the Walt Disney Co. , for viewing on video iPods . But Jobs is the Disney Company's largest individual shareholder and sits on its board of directors. It would have been news had Apple not been able to work out a deal with Disney.
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