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Industry: Email Alert RSS FeedAll's fair and square.(Amazon 's new video download service)
Video Business, September, 2006 by Magiera, Marcy
Tags: Amazon.com Inc., video, video download
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By Marcy Magiera
Amazon 's new video download service, "Unbox," is actually pretty box.
Should that be boxy? Or box-centric? Maybe box driven. Yeah, box driven. In the sense that it appears to have been created to open another stream for revenue--if there's any to be had in the new download business--while keeping the ground as level as possible for the boxes it makes so much money mailing to consumers.
The Unbox service is Amazon through-and-through. It hangs off the main Amazon site, rather than being cast as some younger, hipper sister URL. It looks like ...
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