Retail Industry
Industry: Email Alert RSS FeedAll's fair and square.(Amazon 's new video download service)
Video Business, September, 2006 by Magiera, Marcy
By Marcy Magiera
Amazon 's new video download service, "Unbox," is actually pretty box.
Should that be boxy? Or box-centric? Maybe box driven. Yeah, box driven. In the sense that it appears to have been created to open another stream for revenue--if there's any to be had in the new download business--while keeping the ground as level as possible for the boxes it makes so much money mailing to consumers.
The Unbox service is Amazon through-and-through. It hangs off the main Amazon site, rather than being cast as some younger, hipper sister URL. It looks like Amazon. It functions like Amazon, down to the use of "1-Click" purchasing. It even shares Amazon's penchant for product breadth and inclusiveness, inviting anyone who owns the...
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