Retail Industry
Industry: Email Alert RSS FeedTitles that work.(DVD retailers, grocers are increasingly seeking out niche product)
Video Business, October, 2006 by Ault, Susanne
By Susanne Ault Special interest provides niche for channel To become competitive DVD retailers, grocers are increasingly seeking out niche product. Consumers can pick up the A-list theatrical titles at any retailer, many of which price the DVDs below what grocers can afford.
But by emphasizing special interest content such as Warner Home Video's Martha Stewart disc franchise and professional sports, grocers can raise their DVD retail profile. "I think the trend in grocery is really finding an area where you are really appealing to the moms and dads who are shopping for their families and still be able to accomplish a margin," says Emily Gottschalk, CEO of grocery DVD distribution specialist The Garr Group. "We're hoping to get into...
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