CinemaNow burns Fast.(alliance with Universal Studios Home Entertainment's "The Fast and the Furious: Tokyo Drift " with download-to-burn on DVD technology)

Video Business, October, 2006 by Sweeting, Paul

By Paul Sweeting Tokyo first download-to-burn on DVD street Movie download service CinemaNow is moving fast and furiously to cement its lead in the download-and-burn arena before rivals begin offering similar services. Starting last week, CinemaNow users could download and burn a copy of Universal Studios Home Entertainment's The Fast and the Furious: Tokyo Drift the same day the DVD version hit retail shelves on Sept.

26. The offer marks the first time any major studio title has been available on a download-and-burn basis day-and-date with the home video release. To promote the event, Universal priced the download at $9.99. CinemaNow also is running an online contest with the grand prize of a competition "drifting" car such as those...

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