Downloads dwarfed.

Video Business, November, 2006 by Ault, Susanne; Netherby, Jennifer

By Susanne Ault and Jennifer Netherby Data shows digital less than 5% of market Digital downloading makes up the bulk of the hype but just a bit of the revenue in today's home entertainment business, according to data from both NPD and one of the studios vested in making the hype reality.

20th Century Fox Home Entertainment, whose parent News Corp. aggressively acquired digital entertainment platforms including MySpace.com over the last several months, told retailers invited to the studio's annual summit in late September that digital video downloads will make up less than 5% of total home entertainment sell-through and rental revenue in 2006. Fox cited its own research and data gathered from other studios. Fox included all film and TV...

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