Retail Industry
Industry: Email Alert RSS FeedChains harbor little hope.
Video Business, November, 2006 by Netherby, Jennifer; Ault, Susanne
By Jennifer Netherby and Susanne Ault High-def promotion sparse in electronics stores With continued high-definition DVD player delays and no clear leader emerging from the two formats on the market, key electronics retailers are approaching the holiday selling season with low expectations for the new formats.
Best Buy store employees have been instructed to tell consumers that there are two competing high-def DVD formats and to make it clear that one might not be around long. "That's kind of a hard sale," said Brian Lucas, spokesman for the chain. "We're not pulling back, you just have to have realistic expectations of customer interest. -- We want people to know about their options, but what we don't want is to confuse people or mislead...
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