Paramount catalog in Apple's iTunes cart.(Paramount Pictures)

Video Business, January, 2007 by Ault, Susanne

By Susanne Ault Paramount Pictures is the second movie studio to bite on Apple, slotting more than 100 catalog titles for download on the company's iTunes download service. The move comes with Apple poised to launch its highly anticipated Apple wireless TV device at retail in February.

The Apple TV set-top box will wirelessly deliver iTunes content held on digital media devices, such as home computers, onto TV screens. Apple CEO Steve Jobs announced Apple TV, the Paramount deal and the Apple iPhone at the company's MacWorld convention in San Francisco last week. "Apple TV is like a DVD player for the 21st century--you connect it to your entertainment system just like a DVD player, but it plays digital content you get from the Internet...

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