No high-def winner yet.(Microsoft Xbox sales boosts DVD sales)

Video Business, February, 2007 by Sweeting, Paul

By Paul Sweeting With all due respect to the folks at Sony and other Blu-ray Disc backers, it seems a bit early to be declaring victory in the high-def format war . The latest evidence for their claim is the ratio of software sales in January, when BD movies outsold HD DVD movies by 2-to-1.

But the number of titles released on Blu-ray last month outstripped titles released on HD DVD by better than 2-to-1, so the greater total software sales--by itself--doesn't tell us much about BD's relative popularity. Moreover, BD software sales in January also likely benefited from the 600,000-700,000 PlayStation 3 consoles sold in the U.S. in December, each of which came packaged with a $15 coupon for a BD movie. We won't know whether that...

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