Family, fitness provide creative opportunities.(Jane Pemberton of Gaiam, Pat Wyatt of Hit Entertainment North America)(Brief article)

Video Business, March, 2007 by Ault, Susanne

By Susanne Ault Women lead in non-theatrical categories Children's and fitness product are two of the non-theatrical categories of the DVD business in which women have become leaders. Having experience as a mother can help an executive shape kids' titles to match the current tastes of families, and women have been going to the gym for decades.

But to churn out meaningful niche titles, executives still need to be distinctly creative. Hit Entertainment North America president Pat Wyatt believes she has driven the supplier to success because it produces kids' titles with both moms and dads in mind. "Moms really do understand kids and their development needs, but I think that men are equally talented at it," Wyatt says. "We're seeing men...

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