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Video Business, May, 2007
By Paul Sweeting Whether intended or not, Amazon 's decision to start selling music downloads without digital rights management provides a valuable lesson in the role retailers could-and probably should-play in promoting the cause of interoperability in the market for digital content and devices.
Amazon's biggest challenge as it seeks to enter the online music market is not overcoming the record labels' use of DRM. It might have been perfectly happy to use DRM in fact, so long as everyone used the same one. But everyone doesn't. Apple uses FairPlay , a DRM of its own devising that it refuses to license to other device makers or online music services. That gives Apple's iTunes Music Store a lock on selling DRM-protected music to the...
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