Indies bronze up with tanning.

Video Business, May, 2007

By Susanne Ault Potential earnings of $15,000 per bed Some indie video retailers are relying more heavily than ever on tanning to burnish profits as competition to deliver home entertainment to consumers grows. Facing ongoing challenges from chain stores, Netflix and cable and Internet video-on-demand, some bricks-and-mortar video store owners are building full-fledged tanning salons with room for as many as a dozen beds.

'There are less indie stores than there were 10 years ago, but the amount of those putting in tanning beds is increasing,' said Jerry Deveney, director of distribution and sales for JK Products Services/Sun Ergoline. 'They need to admit to themselves that they have wasted space. They might love to say that they have...

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