Green is gold; Initiatives paying off financially for industries and environment.(News)(firms are focusing on the green power marketplace)

Waste News, March, 2003 by Beckley, Elizabeth Thompson

Byline: Elizabeth Thompson Beckley Representatives of several companies testified at last week's forum on sustainable business that energy and cost savings and reduced greenhouse gas emissions have justified their delving into the green power marketplace and preparing for the emergence of carbon markets.

``Sufficient demand requires a solid business case for renewables,'' said Craig Hanson, project manager for the Green Power Market Development Group of the World Resources Institute, a nonprofit research and policy organization based in Washington. ``There must be a supply, which requires the willingness of renewable energy developers to partner with the corporate market.'' Some 200 manufacturers, energy companies and investment firms gathered...

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