Clorox unveils 'game changer' garbage bag.(News)
Waste News, September, 2004 by Cuneo, Alice Z.
Byline: Alice Z. Cuneo Taking its cue from Swiffer, Dyson and other breakthroughs in cleaning product design, Clorox Co. is out to reinvent the garbage bag. Clorox's new Glad ForceFlex Trash Bag, a plastic trash bag embossed with a diamond-shaped quilted pattern that allows the plastic to stretch to avoid punctures or tears from sharp or heavy objects, is the latest to be developed under CEO Gerald Johnston's strategy of introducing "game changer'' products.
While competitor Hefty built its brand on a similar no-tear, strength strategy, that positioning was based on the plastic's thickness rather than innovative new design. "We believe Glad ForceFlex is an important game-changing consumer proposition,'' said Johnston in a recent analysts...
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