WMI sponsorships boost diversity.(News)(Waste Management Inc)
Waste News, January, 2005 by Johnson, Jim
Byline: Jim Johnson Part of Waste Management Inc.'s growing involvement with NASCAR is aimed at promoting diversity in the sport. Waste Management is sponsoring driver Bill Lester as he drives in the NASCAR Craftsman Truck Series in 2005 season in a truck emblazoned with the company's logo and colors for three races.
Just the company's logo will appear on the No. 22 truck's back deck for the other races. Lester, who is African-American, is viewed as an up-and-comer in the sport, said Curt Knapp, a vice president of marketing for Waste Management. "Bill Lester clearly has the drive and talent to succeed at the top level of the sport,'' said Waste Management CEO David Steiner. "Waste Management will provide the opportunity and resources for...
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