WM greenlights deal with NASCAR.(Waste Management Inc)

Waste News, January, 2005 by Johnson, Jim

Byline: Jim Johnson One gets about 2.8 miles per gallon. The other gets about 4 miles per gallon. Both are painted green, gold and white and sport the familiar Waste Management Inc. logo, but the comparisons can stop any time now. Waste Management's newest model isn't a McNeilus or Heil or Leach garbage truck.

It's a Ford Taurus, and driver Matt Kenseth doesn't have to wear one of those bright green safety vests. But when he speeds around more than a dozen racetracks this year in a new Waste Management-sponsored race car, he will be wearing a safety suit required of all NASCAR drivers. Waste Management is looking to make a big splash this year by being the lead sponsor for 14 NASCAR Busch Series races driven by Kenseth for Roush...

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