NOW SHOWING: The End of Film and Waste? Co-Stars: Mark Cuban, HDNet Films.(high-definition)(digital technology used in movie production)
Waste News, February, 2007 by McGowan, Elizabeth
Byline: Elizabeth McGowan As owner of the NBA's Dallas Mavericks, outspoken billionaire Mark Cuban has been called lots of things. But environmentalist probably isn't on that list. In his movie mogul role, however, the prescient, hard-charging 48-year-old is a beacon for what could become a green revolution in the film industry.
As directors adapt to shooting, editing and delivering their prized productions with high-definition video and digital technology, they're reducing their reliance on traditional film. That means less waste and close to zero chemicals. It might be an instance of "accidental environmentalism'' but this transition away from analog isn't lost on Jason Kliot of New York City-based HDNet Films. Cuban co-founded the...
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