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How Merchants Can Recognize and Fight Affiliate Fraud.
Web Marketing Today Free Weekly, August, 2005 by Escanaverino, Danay
Content provided in partnership with
http://www.wilsonweb.com/art/ads/affiliate-fraud1.htm
Affiliate fraud, designed to cheat merchants, is getting worse. The only way to fight fraud successfully is to meet the problem head-on, with a comprehensive team approach. First, let's consider types of fraud you may be faced with.
Types of Affiliate Fraud
FRAUDULENT AND FAKE TRANSACTIONS. A few fraudsters create scripts to generate bogus clicks, leads, or transactions. Others sign up as affiliates and then make large purchases using a stolen credit card. The merchant will eventually learn of the fraudulent transaction but may let slip payment of the affiliate commission due for the...
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