Aging-in-place: universal design is in demand.(Safety & Security)

Buildings,  October, 2004  by Williams, Jeff

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Baby boomers, born between 1946 and 1964, are 77 million strong. Combined, this group has almost a trillion dollars in disposable income. And every 8 seconds, another baby boomer turns 50 years old, making the mature market the fastest-growing segment of the U.S. population.

This 50-plus generation is sophisticated, active, independent, and has unprecedented buying power. Their impact on the building industry is far-reaching and fraught with opportunity for those who have insight into how to market to and work with this influential crowd.

Embracing Aging-in-Place

Baby ...

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