Motricity Puts Some Gold in Its Pocket

Wireless Business Forecast, July, 2006

Wireless Business Forecast

07-27-2006

The expected consolidation in the mobile-content and -marketing space continues with Motricity's acquisition of Gold Pocket. Motrisicty apparently is using its newfound cash ($40 million in a recent funding round and about $120 million total) to build up its assets. Gold Pocket has a deservedly good reputation among one of the major cash cows for mobile right now: TV. The company has run short- code contests and polling campaigns for a number of prime-time shows, including "The Apprentice." It has a messaging platform that performs well under pressure, the sort of high-volume bursts of interactivity a TV promotion creates. Until other technologies like MMS and mobile TV penetrate deeper into the U.S. base, short-code interaction...