Data day decisions: almost overnight, it seems, we're all drowning in data. Yet increasingly, ironically, it seems harder and harder to get a grip on company information. Just what is going on with data? asks Karen Young.(Information Technology)

African Review of Business and Technology,  November, 2005  by Young, Karen

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I GUESS, FOR me, the defining moment of confusion about data came a year or so back. Sitting in the dark of a major Oracle conference. CEO Larry Ellison came on stage and announced--with astonishing insouance--that he, as chief executive, was unable to get a clear picture of his business.

Er, wait a second! Was this the same Oracle I had tracked for more than a decade and a half, as it delivered the compelling messages that it had the solution for getting value from customers' data? If the boss of one of the top two database vendors couldn't get a simple view of the business, what ...

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