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The future shape of retail banking; After some years looking at new ways of distribution and new channels to customers, such as the internet, the retail banking industry is taking a fresh look at its most familiar format: the retail branch. The reason, explains Karen Young, lies in the way that banks can now offer higher-value services.(Information Technology)(application of Customer relationship management software and VoIP (Network protocols))
African Review of Business and Technology, February, 2005 by Young, Karen
OUR WORKING LIVES may be dominated by the internet, but when it comes to money we're mostly pretty conservative and cling like limpets to our old friend--the retail bank on the high street.
Well, here's good news for us all: the banking industry itself is, after years of downgrading that brick and mortar outpost, starting to take a fresh look at the branch. The reason? The meeting of two desires: customers wanting a real-life face to sit with when discussing complex products like investments or mortgages and banks wanting to maximise earnings per customer. The whole area is being ...
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