Business Services Industry
The Alpha RBOC Does Data.(Company Business and Marketing)
Business Communications Review, June, 2000 by Krapf, Eric
The image of RBOCs as collections of stodgy Bell-heads is satisfying to Internet hotshots who want broadband--and want it now. But in fact the RBOCs are moving towards a public network ideal in which data plays a much more significant role--although still not a dominant one. To see what kind of progress the RBOCs are really making, let's focus on the data initiatives of SBC Communications (www.sbc.com).
We're picking on SBC for a few reasons, starting with the fact that it's the largest RBOC and serves the region of the country with perhaps the highest concentration of demand for advanced data services--California. Furthermore, with its Project Pronto, SBC has the most clearly articulated migration plan of all incumbent local exchange carriers (ILECs) for...
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