Business Services Industry
Holiday online sales looking solid.(ECOMMERCE)(Brief Article)
Business Communications Review, December, 2004
Forrester Research is projecting that the 2004 holiday season will see a 20 percent increase in online retail sales over 2003, to $13.2 billion, but warns of a more challenging environment both online and offline. "As online shopping becomes more mainstream, online growth will begin to mimic lukewarm offline sales," said Forrester senior analyst Carrie A.
Johnson. "And, because stores are the channel most at risk of missing sales forecasts this year, retailers will scale back online promotions, such as free shipping, and will promote large in-store discounts as a way to drive customers to stores. As a result, the benefits of in-store shopping may outweigh the convenience of shopping online this year." Projections are contained in "Online Holiday...
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