Business Services Industry
Microsoft: market maker or market breaker? Will Microsoft's new tools help enterprises to adopt collaborative practices, or spark a wave of feature commoditization?(VOICE-DATA CONVERGENCE)
Business Communications Review, November, 2005 by Kelly, E. Brent
Ask people what they think of Microsoft and you are likely to hear anything: They are the best (or the worst) marketers. They make terribly buggy (or the world's most widely-used) software. Love it or hate it, Microsoft holds a uniquely powerful position in any market it chooses to enter. When Microsoft does enter a market, decision makers at all levels take note and investigate solutions the company promises to offer.
Within the telecom market, Microsoft has thus far generated a lot of discussion, but it has had little real impact, as the company's initial efforts focused on free consumer instant messaging coupled with promising, but kludgy, point-to-point voice and video over IP. As we move into 2006 and beyond, the market dynamics are changing...
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