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Irish Voice, March, 2006

Irish Voice 03-07-2006 Heineken Surge HEINEKEN Ireland has increased its share of the Irish beer market from 19.4% to 20.5% for the year ended December 31, 2005. At the announcement of the brewery's annual results, Nico Vervelde, managing director, also confirmed Heineken Ireland's turnover for the year was E325 million, an increase of 4.5% on 2004.

The Irish beer market is now worth over E3 billion. Relative to previous years, the beer market downturn appears to be leveling off with a 0.7% decrease recorded for the year. For 2005, the on-trade market experienced a decline of 3.7%, with the off-trade segment growing by 11%. Stout experienced a decline for the same period of 5% and now commands a 38% share of the beer market in Ireland. Heineken's beers...

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