Hummer launches campaign for new H3; Midsize SUV aimed to attract more younger buyers and women
Michigan Chronicle, May, 2005
Michigan Chronicle 05-03-2005 Hummer kicked off its advertising and promotional campaign for the all-new H3 last week with the NFL Draft pre-party with hopes of carving out a new niche for the brand. Hummer teamed up with ESPN to present the official NFL Draft pre-party on April 22 in New York City, hosted by football star Jonathon Vilma (New York Jets) and BET personality Darrien ("Big Tigga") Morgan. In addition, Hummer had H3 vehicle displays and special NFL draft viewing parties for football fans at several ESPN Zone restaurants in major U.S. cities.
Throughout the weekend, Hummer aired a TV spot previewing the H3 on ESPN's NFL Draft telecast and debuted an exclusive online ad on HUM-MER.com. The all-new midsize H3 comes three years after the debut of...
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