Caught in alcohol companies' Web.(Brief Article)

Campus Crime, April, 2004

CAUGHT IN ALCOHOL COMPANIES' WEB. Colleges and universities may want to add the Internet to its battleground for stopping underage and high-risk drinking, a new report suggests.

Underage drinkers are increasingly frequenting the Web sites of alcohol makers, lured by flashy graphics, contests and games designed to appeal to them, says a new study from the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University (D.C.).

An analysis of site visits by a commercial company that specializes in such tasks found 13.1 percent of in-depth visitor to distilled spirits sites are underage. However, two sites had much higher numbers: www.skyy.com received nearly half of all in-depth visits from underage people.