Business Services Industry
Interactive television--the sleeper.(Brief Article)
CED, March, 2001 by Krauss, Jeffrey
We all expected that the FCC's AOL-Time Warner decision would deal with cable modem open access and instant messaging, but interactive television (ITV) was the unexpected "sleeper" issue for the cable industry. Disney's contentions of discrimination (where none exist) have led to a premature and possibly irrational proposal on the part of the FCC that could impact an entire industry, not just AOL-TW.
ITV is some combination of video programming and ancillary data, that gives the viewer the opportunity to interact with the data. The data might fall into one of several categories, including: sports statistics, ordering information to allow the purchase of a product, or an electronic program guide. The viewer might want to display certain data on the screen, order...
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