Fox films ring up hard cell.(Fox Movie Channel signs deal with Sorrent to create mobile games)(Brief Article)

Daily Variety, January, 2005 by Fritz, Ben

HOLLYWOOD -- Fox is making a big push onto cell phones, becoming the first studio to sign a comprehensive, worldwide deal to create mobile games, ringtones and other content based on its films. Two-year deal with wireless entertainment publisher Sorrent is estimated to include an advance of several million dollars against royalties on content sales.

As the market for wireless entertainment grows rapidly, particularly in Asia and Europe, cell phones have become an increasingly important distribution and marketing outlet for studios. Fox and most of its competitors ...