HARVEY RESEARCH/MAGTRACK: Media research company buys rival

0 Comments | M2 Presswire, July, 1998

M2 PRESSWIRE-20 July 1998-HARVEY RESEARCH/MAGTRACK: Media research company buys rival (C)1994-98 M2 COMMUNICATIONS LTD RDATE:200798 * Former owner to concentrate on web research US-based media research company, Harvey Research, has bought out its UK rival MAGtrack with immediate effect. Harvey Research's President, Bill McBride, believes that the acquisition of MAGtrack will strengthen his company's portfolio and enhance their market position in Europe.

The price that former MAGtrack owner Ian Owen-Ward received from Harvey has not been disclosed, but it thought to be a considerable return on the investment paid in the management buyout from previous owner, Consolidated Communications, in September 1996. Having fielded offers from a number of potential buyers,...