-CENTRAL OFFICE OF INFORMATION: TBWA wins euro preparations campaign

0 Comments | M2 Presswire, August, 1998

M2 PRESSWIRE-5 August 1998-CENTRAL OFFICE OF INFORMATION: TBWA wins euro preparations campaign (C)1994-98 M2 COMMUNICATIONS LTD RDATE:040898 TBWA GGT Simons Palmer have been appointed to handle the GBP 5m campaign to alert businesses to the strategic and practical implications of the launch of the euro on 1 January 1999.

Three agencies presented their ideas in a pitch arranged by COI for HM Treasury: AMV.BBDO, Euro RSCG Wnek Gosper and TBWA GGT Simons Palmer. Alternative creative routes from TBWA were put into research prior to ministerial agreement. The campaign launches on TV in September and is supported by a mailing to 1.6 million UK small and medium sized businesses. All the competing agencies were selected following advice from the Advisory Committee on...