SARATOGA SYSTEMS: Companies not taking advantage of customer relationship management technology.

0 Comments | M2 Presswire, January, 1999

M2 PRESSWIRE-6 January 1999-SARATOGA SYSTEMS: Companies not taking advantage of customer relationship management technology (C)1994-99 M2 COMMUNICATIONS LTD RDATE:050199 Despite the fact that business today is more competitive than ever, very few companies are taking advantage of the technology that is now on offer.

Only a small number of companies are actually using customer relationship management (CRM) software systems, and those who are, do not use them to their full potential, according to a survey of over 4,700 sales and marketing directors carried out by Saratoga Systems. Most companies will undoubtedly acknowledge that CRM systems do address pertinent issues when it comes to managing customer relationships and mobile workforces. However Saratoga's...