ACCC: Car rental co to change advertising.

0 Comments | M2 Presswire, March, 1999

M2 PRESSWIRE-25 March 1999-ACCC: Car rental co to change advertising (C)1994-99 M2 COMMUNICATIONS LTD RDATE:250399 The Australian Competition and Consumer Commission obtained interim orders from the Federal Court on Wednesday requiring Abel Rent-A-Car Pty Limited, a Brisbane-based car rental company, to change its advertisements.

The ACCC brought proceedings alleging that Abel Rent-A-Car's advertising, which appears on prominent billboards in and around Brisbane, as well as in brochures and on the Internet, was likely to mislead consumers, in contravention of the Trade Practices Act 1974. Abel Rent-a-Car's advertisements contain the slogans "Abel $29*", and "Rent new cars and trucks $29*". The ACCC alleges this is misleading, as Abel Rent-A-Car does...