WILLIAM HILL: William Hill launches new Internet business strategy with soccer betting site designed by e-marketing.

0 Comments | M2 Presswire, April, 1999

M2 PRESSWIRE-2 April 1999-WILLIAM HILL: William Hill launches new Internet business strategy with soccer betting site designed by e-marketing (C)1994-99 M2 COMMUNICATIONS LTD RDATE:300399 * Site launch to be promoted by [pound]40,000 online ad campaign in April LONDON -- William Hilt the UK's second largest bookmaker, is launching its new Internet business strategy with an international soccer betting site, designed by online marketing specialist E-Marketing.

William Hill predicts huge growth opportunities in the online betting market and it will be rolling out further betting sites over the year, beginning with a golf site in May. The soccer site, which will be targeted at gamblers in the Far East, the USA and Europe, will initially be promoted with a...