STRATEGY ANALYTICS: Nokia achieves 48% cellular brand awareness in Europe.

0 Comments | M2 Presswire, May, 1999

M2 PRESSWIRE-26 May-STRATEGY ANALYTICS: Nokia achieves 48 cellular brand awareness in Europe (C)1994-99 M2 COMMUNICATIONS LTD RDATE:250599 * New Study from Strategy Analytics suggests Market Leader is Well Positioned to Dominate Handset Replacement Market Luton, England -- Almost half of all cellular users in Europe can name Nokia as a manufacturer of cellular phones.

Ericsson (45) and Motorola (42) also achieve strong results, well ahead of second tier vendors like Alcatel, Siemens, Panasonic and NEC. The 'big three' also enjoy a clear advantage for user perception of handset quality and style. These findings are presented in a study published by Strategy Analytics within its "Mobile Communications Service - Europe". This service provides leading...