UK GOVERNMENT: Direct Marketing Association to run junk fax and telesales calls opt-out schemes.

0 Comments | M2 Presswire, May, 1999

3 M2 PRESSWIRE-4 May 1999-UK GOVERNMENT: OFTEL appoints Direct Marketing Association to run junk fax and telesales calls opt-out schemes (C)1994-99 M2 COMMUNICATIONS LTD3 RDATE:250499 OFTEL has appointed the Direct Marketing Association (DMA) to set up and run the new opt-out schemes for unsolicited direct marketing by phone and fax, David Edmonds, Director General of Telecommunications, announced today.

The schemes will be known as the Telephone Preference Service and Fax Preference Service, and will be in place 4 May 1999 following the Bank Holiday weekend. There will be no charge to register with the schemes. Announcing the appointment of the DMA, David Edmonds said: "For the first time ever the public have the right to protection in their...