ATA: OpenTravel Alliance Advisory Forum was a huge success.

0 Comments | M2 Presswire, June, 1999

M2 PRESSWIRE-2 June 1999-ATA: OpenTravel Alliance Advisory Forum was a huge success (C)1994-99 M2 COMMUNICATIONS LTD RDATE:010699 * Forum Brought Together Cross-Industry Travel Suppliers Washington, DC -- The first OpenTravel Alliance Industry Advisory Forum meeting, held in Atlanta, GA, on Tuesday, May 25, attracted nearly 250 participants, reported the Air Transport Association.

The OpenTravel Alliance, a totally autonomous organization, was created to bring together a variety of travel industry sectors in order to identify data information that can be exchanged between travel partners over the Internet. "The airlines knew the OpenTravel Alliance would generate excitement," said Kim Lambert, director of electronic commerce for the Air Transport...