Consumer awareness research results.

0 Comments | M2 Presswire, July, 1999

M2 PRESSWIRE-12 July 1999-ACA: Consumer awareness research results (C)1994-2000 M2 COMMUNICATIONS LTD RDATE:120799 The ACA announced today the findings of a wide-ranging consumer survey designed to gauge awareness of the competitive telecommunications environment and consumers' information needs.

The results of the research will drive future information campaigns over the coming year. The research, which comprised a survey of 300 small business and 1200 residential respondents throughout Australia, was undertaken as part of the ACA's ongoing commitment to contribute to an informed community. With just over two years since the introduction of increased competition, the results of the research show encouraging awareness levels across a range of issues....