FROST & SULLIVAN: Competitive differentiation th through customer focus pushes CRM market to glory.

0 Comments | M2 Presswire, August, 1999

M2 PRESSWIRE-6 August 1999-FROST & SULLIVAN: Competitive differentiation through customer focus pushes customer relationship management market to glory (C)1994-99 M2 COMMUNICATIONS LTD RDATE:060899 * The European Market for Customer Relation Management (CRM). (Report 3703). A new study by Frost & Sullivan, the international marketing consulting company, the growing focus on customers as a competitive differentiator, the rising need to improve customer satisfaction and service, and the necessity to integrate back office and front office as key factors driving growth in the Customer Relation Management (CRM) market.

Furthermore, intensified efforts to reduce call times, coupled with Y2k issues, have dramatically driven investments in new technology....