GM: General Motors increases advertising expenditure wi with BET by greater than 50%.

0 Comments | M2 Presswire, September, 1999

M2 PRESSWIRE-27 September 1999-GM: General Motors increases advertising expenditure with BET by greater than 50 (C)1994-99 M2 COMMUNICATIONS LTD RDATE:240999 * Partnership Includes Unprecedented Cross-Media Opportunities DETROIT -- General Motors and BET Holdings, Inc. announced today they have created an expanded partnership that will increase GM's advertising expenditure on BET by more than 50.

The increased commitment is a result of GM's long history with the company as BET's largest automotive advertiser. The partnership with BET, America's first and only cable network targeting African-American consumers, is one of unprecedented scale and scope in the minority media community that includes cross-media opportunities such as Internet and print...