MEMOREX: Memorex drives full speed into the channel >T.

0 Comments | M2 Presswire, September, 1999

M2 PRESSWIRE-22 September 1999-MEMOREX: Memorex drives full speed into the channel (C)1994-99 M2 COMMUNICATIONS LTD RDATE:210999 * Storage specialist reinforces its troops to focus channel activities Memorex is strengthening its channel activity with the appointment of a distribution expert.

Richard Humphries joins from Ideal Hardware as distribution sales manager for the UK. Humphries' main role will be to reach the first few tiers in the channel including the major distributors, resellers and assemblers in the UK. Memorex is taking a multi-pronged attack to its channel business, driving products down to distributors and OEM assemblers, whilst pulling demand from the opposite end of the channel through retailers. The appointment is a direct result...