GM: Buick creates full-line auto show brochures for Sp Spanish speaking consumers.

0 Comments | M2 Presswire, October, 1999

M2 PRESSWIRE-21 October 1999-GM: Buick creates full-line auto show brochures for Spanish speaking consumers (C)1994-99 M2 COMMUNICATIONS LTD RDATE:201099 DETROIT -- To complement its traditional brochures and build consideration in the Hispanic community, Buick has created a new full-line auto show brochure in Spanish for use at auto shows, dealerships and events with high concentrations of Spanish-speaking people.

According to Buick General Manager Roger Adams, this is another demonstration of Buick's ongoing commitment to the Hispanic market. "This type of resolution is one way Buick is becoming more ingrained in the Hispanic communities," said Adams. The full-color brochure gives both an overview and more detailed specifications of each of Buick's...