STRATEGY ANALYTICS: Wireless penetration rates lo lowest among under $25,000 market segment.

0 Comments | M2 Presswire, October, 1999

M2 PRESSWIRE-18 October 1999-STRATEGY ANALYTICS: Wireless penetration rates lowest among under $25,000 market segment (C)1994-99 M2 COMMUNICATIONS LTD RDATE:181099 * Cost and Need Key Barriers to Adoption Boston, MA -- A new report from Strategy Analytics, Inc., reveals that the primary barrier to adoption for non-users with annual incomes under $25,000 is cost, while for non-users with annual incomes between $25,000 and $35,000, other reasons, such as 'no need' for service, are the primary barriers.

The report, entitled "Barriers to Adoption: Lower Income Segments", examines the specific perceptions and sensitivities of the multiple non-user segments, which, combined, account for over two thirds of the US population. 56 of all non-users report annual...