TAYLOR NELSON SOFRES: Taylor Nelson Sofres signs li licensing agreement with Arbitron Company.

0 Comments | M2 Presswire, October, 1999

M2 PRESSWIRE-19 October 1999-TAYLOR NELSON SOFRES: Taylor Nelson Sofres signs licensing agreement with Arbitron Company (C)1994-99 M2 COMMUNICATIONS LTD RDATE:151099 Taylor Nelson Sofres, one of the world's leading marketing information and TV audience measurement companies, has signed an agreement with the Arbitron Company, a leading US media and marketing information firm.

The agreement grants Taylor Nelson Sofres a license to use Arbitron's patented audio-encoding technology for television audience measurement services. "Over the next two decades, research companies around the world will need to measure audiences in an increasingly complex environment of analogue and digital TV receivers," says Mike Kirkham, Director, Taylor Nelson Sofres. "Audio...