CAP: CAP welcomes e-advertisers into self-regulatory sy system.

0 Comments | M2 Presswire, November, 1999

M2 PRESSWIRE-25 November 1999-CAP: CAP welcomes e-advertisers into self-regulatory system (C)1994-99 M2 COMMUNICATIONS LTD RDATE:241199 The Committee of Advertising Practice (CAP) today approves the Internet Advertising Bureau UK and Ireland's (IAB) application to join the advertising self-regulatory system.

In joining CAP, IAB's members agree to observe the British Codes of Advertising and Sales Promotion and help enforce rulings made by the Advertising Standards Authority (ASA) about on-line advertisements. CAP members work to maintain the highest standards of advertising by agreeing not to place or publish those that break the Codes. The CAP Codes, which are independently supervised by the ASA, require non-broadcast advertisements to be legal, decent,...