New tech companies should adopt 'Guerrilla Marketing'.

0 Comments | M2 Presswire, January, 2000

M2 PRESSWIRE-28 January 2000-WORCESTER POLYTECHNIC INSTITUTE: New tech companies should adopt 'Guerrilla Marketing' (C)1994-2000 M2 COMMUNICATIONS LTD RDATE:27012000 WORCESTER, Mass. -- If emerging technology companies expect to compete successfully with established businesses as well as with other start-ups, they need to adopt an "in-your-face" stance.

So says Ameeta Soni, vice president of marketing at ChannelWave Software Inc. of Cambridge, Mass., and the speaker at Worcester Polytechnic Institute's Venture Forum, Tuesday, Feb. 15, at 6 p.m. in WPI's Kinnicutt Lecture Hall in Salisbury Laboratories. The program includes a business case presentation from Blackstone Technology Group Inc. Admission is $5 for members, $10 for non-members and free with...